About Us
At SugarFlourGifts, we believe that every gift should feel as sweet and thoughtful as it looks. What began as a simple love for baking (Sugar & Flour) and handmade creations, our collection has grown into a heartfelt brand that celebrates life’s little moments – one treat, one keepsake at a time. As part of our journey, we’re proud to introduce Ayouni, a special range under SugarFlourGifts that celebrates our local craftsmanship and heritage. Ayouni brings together the artistry of home-based Malaysian crafters and the beauty of traditional materials reimagined with a modern twist. Each piece reflects our roots, our culture, and our pride in supporting local talent while keeping our timeless crafts alive.
Every SugarFlourGifts creation from sweet treats to handcrafted keepsakes is made with love, care, and purpose. We hope each one inspires you to share joy, support local, and celebrate the heart of Malaysian artistry.
Testimonial
What our awesome
customers think
Our customers are at the heart of everything we do! Every message, every smile, every story shared reminds us why we pour our hearts into every creation. We take great pleasure and pride with every joyful moments they experience from our creations.
“What I love most about Ayouni is how each piece carries a story — a gentle blend of tradition and modern grace. Wearing Ayouni bags feels like celebrating where we come from while stepping confidently into who we’re becoming.”
We look forward to creating something for you to treasure.
Your support keeps our passion alive and helps us continue creating meaningful, handcrafted pieces that celebrate beauty, tradition, and heartfelt giving. Thank you for being part of our journey.
GIVE FOR A GIFT
Our passion has always been to create a business that benefits many — one that not only celebrates beauty and craftsmanship, but also gives back to the community that inspires it. Through our Give for a Gift collection, we collaborate with local makers and meaningful causes, turning every purchase into a small act of kindness. A portion of proceeds from products under the Give for a Gift collection goes toward supporting community projects and charitable efforts, including our Palestinian-themed collections. Each item carries a story of care, purpose, and shared humanity — a gift that truly gives twice.
Through our Give for a Gift initiative at SugarFlourGifts, we are honoured to collaborate with meaningful causes. Our JEIWA Tiffin Collection is a community project created together with the Johor Empowerment of Intellectual Women Association (JEIWA), supporting women empowerment and skill-building initiatives.
In our Keffiyeh Tiffin Series, RM 30 from each purchase is donated to Persatuan Cinta Gaza Malaysia (CGM), founded by Muhammad Nadir Al-Nuri, to aid humanitarian work in Gaza.
Moving forward, we hope to grow this program by featuring handcrafted items made by asnaf and single mothers working from home — empowering families through creativity and purposeful giving.
